Over 100 years ago, a small produce distributing company in Fort Worth opened its doors, selling fruits and vegetables to grocery store and restaurant owners. But, under the leadership of one enterprising individual, the struggling business matured from a simple potato and onion company into the eighth largest major full-service, institutional distributors in the nation. Established in 1906, the company was the Harkrider-Morrison Company and the individual was Ben E. Keith.
"Pioneering is eternal," was the personal motto of the company founder, Ben E. Keith. His and the company's enviable record of success is an enduring testimonial to the basic principles of business, "perseverance and integrity are essential."